Healthcare Copywriter Grammar Basics

If you want to be a health writer, grammar basics need to be at the forefront of your mind.

grammar basics funny imageSince many of you are eager to get started in non-clinical jobs like marketing, copywriting, project management, and other communication-heavy roles, this article might help. I created this health writers’ guide to grammar basics to help you ensure that your communications represent the rockstar candidates that you are. 🙂

Grammar basics for the health writer:

1. The it’s/its rule

Use the apostrophe in “it’s” only as a contraction for “it is” and “it has.”

Examples:

  • “It’s high time that I start getting my non-clinical resume ready to go.”
  • “It’s normal to get nervous before an informational interview.”
  • “The cats’ dinner will be ready when it’s ready, dang it!”

People often mistakenly use “it’s” with the apostrophe as a possessive (showing ownership).

This is INCORRECT: “The cat wants it’s dinner.” WRONG!

Just think of it in the way that you’d say his, hers or its: The cat wants his dinner. The cat wants her dinner. The cat wants its dinner.

There’s no apostrophe in any of these: his name, her name, its name.

Examples:

  • “Sometimes, I think my computer has a mind of its own!”
  • “That cat keeps walking around with its nose in the air!”

Again, think of “its” the same way you’d think of “his” or “hers.” No apostrophe. 🙂

grammar basics its it's
Photo Credit: https://www.paperrater.com/page/its-vs-its

2. You’re vs. your

“You’re” is a contraction. It links two words together (that’s why there’s that little apostrophe in the word).

Think of “you’re” as a shortened version of “you are.”

Examples:

  • “You’re going to make an excellent health writer!”
  • “You’re going to land the best clinical liaison job EVER!”

“Your” is possessive. It implies that you own something.

Examples:

  • “Your cat is over there, looking all cute and waiting for its meal.”
  • “I think you’re ready for your very first physical therapy startup job!”

3. There vs. their vs. they’re

there their they're difference meme - health writer grammar basics

“There” is a location or a concept.

Examples:

“Their” is a way to describe someone’s ownership of something.

Examples:

  • “Their cat is such a lazy blob!”
  • “Their job posting is riddled with grammatical errors. Ugh!”

“They’re” is a contraction of “they are.”

Examples:

  • “They’re going to be so happy when a PT joins their team! We have tons of transferrable skills!”
  • “I don’t know what they’re going to do when their cat likes me better.”

4 . Affect vs. effect

“Affect” is an action word.

If you are going to improve the wording on your resume, you will positively affect your chances at getting an interview.

One exception is “flat affect,” which can be used to describe a patient’s demeanor.

Examples:

  • “I don’t want to affect the pet-to-human ratio too much by getting another cat.”
  • “Failing to adjust your resume for specific job roles can negatively affect your chances of being hired.”
  • “The patient had a flat affect throughout the treatment session.”

“Effect” is the result of an action.

If you are going to improve the wording on your resume, the effect is that you will likely land an interview.

One exception is “effect change.”

Examples: 

  • “PTs, OTs, and SLPs will have a positive effect in the world of healthcare innovation, as long as they put themselves out there.”
  • “The effect of getting another cat is that life just got way more awesome!”
  • “That occupational therapist effected true change throughout the hospital.”

breaking into health writing

5. Too vs. to vs. two

“Too” is a descriptor for words like much/little/crazy. It also means also/as well.

Example: 

  • “Don’t make fun of me too much; you may wind up with thirty cats, too!”

“To” is what you think it is.

Example: 

“Two” is a number.

Example: 

  • “Two cats are better than one!”

6. Then vs. than

“Then” is a time descriptor.

Examples:

  • “First, I’m going to get a cat. Then, I’m going to get another cat!”
  • “I thought I would work as a treating PT forever, but then I realized I’d be much happier in a physical therapy education job.”

“Than” is a comparative term.

Example:

  • “Working as a utilization reviewer is a much better fit for me than patient care ever was.”

Here is an example of both then and than in a sentence:

  • “I’ll submit my resume and cover letter, then wait for my interview, because I know I’m a better candidate than anyone else applying!”

7. Semicolons vs. commas

A semicolon connects two separate sentences that have something in common.

Examples:

  • “Try personalizing your cover letter to include why you’re drawn to the company; it improves your chances of getting an interview.”
  • “People tend to erroneously use a comma instead of a semicolon; try using a semicolon, as it makes you look super smart!!!”

Commas are a way to indicate a “pause” in the sentence. They can also create serial relationships, and are a good way to present options.

use a comma grammar basics

Example:

  • “If you want to land a job as a utilization reviewer, you’ll need to show that you’re detail-oriented, decisive, and able to be poised on the phone.”
  • “I was trying to decide between pursuing a role as a clinical care coordinator, rehab liaison, or inpatient care coordinator, but then I realized they’re very similar roles!”
  • “If you’re considering letting your PT license lapse, don’t. It’s important to renew your physical therapy license, even if you’re planning to leave direct patient care.”

8. Apostrophes for possessives vs. plurals vs. contractions

Possessives mean that the person owns something. These DO use apostrophes.

There are two types of possessives: singular and plural. If a single person/animal/object owns something, it’s written like this: cat’s | child’s | clown’s.

When a word ends in an s, the apostrophe falls after the s.

Example:

  • “Your cat’s attitude amuses me.”
  • “Your cats’ attitudes amuse me.” (This is referring to more than one cat. Also note that “attitudes” is used instead of “attitude.” Each cat has its own attitude, and the attitudes are not part of one glob of evil overlord cat with a single attitude…or are they? Mwahahahah!)
  • “My boss’ rule is that we’re fired if we’re more than five minutes late!”

Plurals mean a multiple of something.

When you see “Appetizer’s” on a menu, it’s because the restaurant screwed up the rule. The appetizers don’t own anything!

Examples:

  • “Does anyone want to order appetizers, or should we go straight for our main courses?”
  • “One of the requirements for this job is an active RN license, but I’m going to apply anyway; PTs, OTs, and SLPs are perfectly capable of performing this role.”

Note that PTs, OTs, and SLPs do not use apostrophes. That’s because we’re referring to multiple PTs, not trying to say that a PT possesses something.

Contractions combine two words into one (to keep things simple), and they do use apostrophes.

Example:

  • “My cat’s going to be stoked that I picked up some treats at the store.”

I see this rule messed up a lot with days. So remember, the correct uses are:

  • “Monday’s a great time to reach out to a new company on LinkedIn!” (Monday is a great time = contraction = use an apostrophe).
  • “I love Fridays because they’re the best!” (Fridays is plural = no apostrophe).

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9. The Oxford comma

The Oxford comma, also known as the serial comma, is used after the second to last item in a list of items in a sentence.

The following sentence uses the Oxford comma.

  • “I ate chicken, fish, and beef when I was young.”

The following sentence does not use the Oxford comma.

  • “I ate chicken, fish and beef when I was young.”

There’s a big debate about whether or not the Oxford comma is necessary and/or appropriate. When you’re a health writer, you’ll often be required to follow the standards of whatever guidelines your publication/employer uses. You might use AP style, Chicago style, or AMA style.

If you’re starting your own blog or publication, I’ll recommend that you DO use the Oxford comma.

Why? This illustration sums it up….

oxford comma health writer grammar basics

10. Hyphens

I’m not going to get into en dashes vs. em dashes; that’s for a more advanced article. But I’d like to cover hyphens. A hyphen is often used to show that two words before a noun go together to work as an adjective.

Examples:

  • “Let’s give this occupational therapist an interview; he is a well-rounded candidate.”
  • “The PT thinks he is under-qualified for this role, but he is wrong!”

There is no hyphen between an adverb and adjective before a noun, though.

Example:

  • “Understanding your transferrable skills is highly beneficial during your job search!”

breaking into health writing

4 COMMENTS

  1. Thanks Meredith! I am also a grammar geek, and the pictures here made this sometimes dry topic more engaging 🙂

    How do you feel about his/her vs. their? I think of their as plural, but is that really PC these days? Some individuals use “they” as a singular pronoun if they are gender non-conforming…

    • Hi Adrienne! Thanks for commenting. I’m glad to have a fellow word nerd on board 🙂 That’s an excellent question. Until recently, I was pretty much a grammar purist, and I refused to use “they” as a singular pronoun. Not anymore, though! Articles like this have helped change my tune 🙂 Thanks again for weighing in! I love geeking out on this stuff 😛

  2. I usually have to stop and think about affect vs effect. I think it’s because I use “the patient has a flat affect” as a guide. In this way isn’t affect also a noun?

    • Hi Kelly! Thank you so much for commenting, and yes–that’s an excellent point! And effect can be used as a verb, too, as in “That PT did a great job effecting change in her department.” There are definite exceptions to affect/effect, but it can get so confusing, I was trying to simplify it. I think I will probably update that section, though. Thanks again for weighing in!!

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